When the launch of an international company’s first foray into the North American market is in your hands, you better have reams of data and exceptionally strong communication skills to make it work. 

And this wasn’t just any other product.

FenuSeeds are specially processed fenugreek seeds to remove the bitterness, but retain the nutrients. The processed grains have high fiber, high protein, but low fat and carbohydrates.

The fenugreek seeds used are a legendary variety grown in only one region in India.

The first phase of the product launch took place in trade shows all over North America. The narrative of this product was both unknown and longer than a brochure could contain.

That doesn’t include the reams of scientific research conducted for a decade preceding the launch. Nor the dozen certifications. 

We chose to deploy several iPads in the booth at every show and use interactive presentation to tell the story in depth. The presentation can be viewed in video form below.