Development and fundraising are vital functions of any university program. This piece announced a new funded faculty fellowship in the Honors Program and a donation matching promotion. Again, captivating photography takes pride of place, literally framed by the design language I developed for the program. The brochure was mailed to a list of donors for whom images of the KU campus would hold particular meaning and nostalgia.

The center of the brochure immediately grabs attention with a dramatically beautiful photo of the university’s signature structure: the Campanile, a 120-foot-tall tower containing 53 bells, constructed as a monument to members of the KU community who gave their lives in World War II.

For alumni, at freshman orientation, they walked through the tower to begin their time at KU. When they graduated, they walked through the tower one last time before heading to the stadium for the ceremony. This provided a powerfully nostalgic and persuasive background for the text, and an infographic explaining the challenge. If you look closely, the text area has the program’s official seal as a watermark in the lower right corner.

The dramatically vivid interior gives way to a tranquil field of stars, a reference to the program’s motto. The frame returns one last time, and the program’s official signature sits dead center like a marque badge.