My working relationship with ForMor, International, was a long and productive one. It isn’t often that you have the opportunity to rebrand a company from top to bottom. As a nutritional supplement manufacturer and distributor, this created numerous challenges and opportunities to learn, such as FDA requirements on labeling and packaging.
As this client held and attended shows and conferences around the world, they required an array of enduring and eye-grabbing signage, from posters to massive 128 square foot, full-color displays.
I’ve included a few of my favorites here.
Gallery
ForMor "Lifestyle" Pop-Up Display
ForMor "Lifestyle" Pop-Up Display printed on canvas; finished size 8' x 16'. The client wanted to move their corporate image upmarket. I created a new logo, the arcs, lines and geometry that became known as "The ForMor Architecture," on high impact photography. We created a series of the largest displays the client had ever used. The massive 8 foot by 16 foot image was printed on canvas then affixed to a collapsible aluminum structure. The client was so pleased with the result that when these displays weren't traveling to events, they held pride of place in the most public places of the company headquarters.
ForMor Architecture Pop-Up Display
ForMor Architecture Display printed on canvas; finished size 8' x 16'. The client wanted to move their corporate image upmarket. I created a new logo, the arcs, lines and geometry that became known as "The ForMor Architecture." We created a series of the largest displays the client had ever used. The massive 8 foot by 16 foot image was printed on canvas then affixed to a collapsible aluminum structure. The client was so pleased with the result that when these displays weren't traveling to events, they held pride of place in the most public places of the company headquarters.
ForMor "Wealth" Banner
ForMor "Wealth" Banner, laminated paper 3' x 8'. The client frequently held and attended events around the world, and needed signage of a variety of sizes and shapes. This was one of the "Health, Wealth, and People" series.
ForMor "People" Banner
ForMor "People" Banner, laminated paper 3' x 8'. The client frequently held and attended events around the world, and needed signage of a variety of sizes and shapes. This was one of the "Health, Wealth, and People" series.
ForMor "Health" Banner
ForMor "Health" Banner, laminated paper 3' x 8'. The client frequently held and attended events around the world, and needed signage of a variety of sizes and shapes. This was one of the "Health, Wealth, and People" series.
ForMor "Life Systems" Poster
ForMor "Life Systems" Poster, Laminated Paper, 4'x6'. I reorganized disparate products into focused packages. The client had individual products specialized for men's and women's health. I convinced them to repackage the products from individual bottles into daily packs. The LIFE systems for Him & Her were created. This signage was used at the product launch and events around the country.
ForMor "Architecture" Banner
ForMor "Architecture" Banner, 3x8 laminated banner. The client wanted to move their corporate image upmarket. I created a new logo, the arcs, lines and geometry that became known as "The ForMor Architecture." We created a series of banners to accompany the large 8'x16' pop-up displays the client used at events. The client was so pleased with the result that when these displays weren't traveling to events, they held pride of place in the most public places of the company headquarters.
ForMor CardioCocktail Welcome Banner
ForMor Welcome Banner. laminated paper 3' x 8'. ForMor CardioCocktail Welcome Banner. laminated paper 3' x 8'. Three years after the successful launch of CardioCocktail, it had become the client's flagship product. We decided to upgrade the product's packaging, with a new bottle shape to play into the "cocktail" in the name. A new logo, a relaunch event, I used the contour of the new bottle, the colors of the new label and a pattern made from the new logo for the banners.
