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ForMor Product Guide

Product Guide Cover Front and Back

In 2008, I was charged with rebranding an entire company from top to bottom. A new logo, new packaging across more than 100 products from five completely unrelated product lines. Every public facing aspect of the company had to be rethought, redesigned, and implemented

Everything had to be at once identifiable with the company, but individual identities for the product lines had to be easily distinguishable. 

Distinct, but part of a whole.

The Product Guide is the greatest expression of that effort. 

One in a series of books for the ForMor International Distributers kit, the Product Guide remains the most technically and creatively difficult project I have ever undertaken.

Every design element, both in the guide and on almost all of the products within, I designed, from layout to packaging to merchandise. The sprawling product line of the company across varied interests challenged me to find a way to present them all in a logical and easy-to-use fashion, while maintaining the highest standards of design and branding. 

The blue geometry along the margins gave the guide its specific theme, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines. They formed colored blocks when viewing the unbound edge of the book straight on.

Using the power of pro-level layout software, I marked each ingredient in every supplement facts panel in the Health section, allowing the software to create a dynamic and comprehensive index of ingredients used in the company’s nutritional supplements line.

As this project approaches its 20th anniversary, I remain proud of the piece and how it has endured the tests of time.

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Gallery

Product Guide Cover Front and Back
Product Guide front and back cover before binding. Created as part of a complete rebrand of the company, with a new corporate logo and the "ForMor Architecture" geometry. One in a series of covers for the ForMor International Distributers kit, the Product Guide remains the most technically and creatively difficult project I have ever undertaken. Every design element, both in the guide and on almost all of the products within, I designed, from packaging to merchandise. The sprawling product line of the company across varied interests challenged me to find a way to present them all in a logical and easy-to-use fashion, while maintaining the highest standards of design and branding. Design, layout and product photography by Zac Walker.
Product Guide Front Cover
Product Guide front cover. Created as part of a complete rebrand of the company, with a new corporate logo and the "ForMor Architecture." One in a series of covers for the ForMor International Distributers kit, the Product Guide carried the blue theme from cover to cover with colored notches to aid in finding specific sections of products. It also featured a comprehensive ingredient index for the company's expansive nutritional supplement line. Design, layout and product photography by Zac Walker.
Product Guide Table of Contents
Product Guide Table of Contents. One in a series of books for the ForMor International Distributers kit, the Product Guide carried the blue theme from cover to cover with colored notches to aid in finding specific sections of products. Each subheading in the table of contents had a corresponding color replacing the gold notches here. Design, layout and product photography by Zac Walker.
Product Guide Table of Contents 2
Product Guide Table of Contents. One in a series of books for the ForMor International Distributers kit, the Product Guide carried the blue theme from cover to cover with colored notches to aid in finding specific sections of products. Each subheading in the table of contents had a corresponding color replacing the gold notches here. Design, layout and product photography by Zac Walker.
Product Guide Cardio Section
Product Guide Cardio Section. The Product Guide carried the blue theme from cover to cover, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines. Design, layout and product photography by Zac Walker.
Product Guide Cleanse Section
Product Guide Cleanse Section. The Product Guide carried the blue theme from cover to cover, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines. Design, layout and product photography by Zac Walker.
Product Guide Essentials Section
Product Guide Essentials Section. The Product Guide carried the blue theme from cover to cover, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines. They formed colored blocks when viewing the unbound edge. Design, layout and product photography by Zac Walker.
Product Guide Weight Management Section
Product Guide Weight Management Section. The blue geometry along the margins gave the guide its specific theme, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines. They formed colored blocks when viewing the unbound edge straight on. Design, layout and product photography by Zac Walker.
Product Guide Weight Management Section 2
Product Guide Weight Management Section. The blue geometry along the margins gave the guide its specific theme, but the notches in the middle of the left and right margins changed color to aid in finding specific product lines 2. They formed colored blocks when viewing the unbound edge straight on. Design, layout and product photography by Zac Walker.
Product Guide Body Section
Product Guide Body Section. The company sold multiple lines of products, which I categorized into major areas, including "Body" for the skincare line. These category titles are in the upper left and bottom right corners of each spread. Design, layout and product photography by Zac Walker.
Product Guide Body Section 2
Product Guide Body Section 2. Whenever possible, I structured each section to begin and end with different photos of the same subject to create visual bookends. Design, layout and product photography by Zac Walker.
Product Guide Home Section
Product Guide Home Section. ForMor was years ahead of the game when it came to microfiber cleaning cloths. The vast majority of people had never heard of them, and I had to explain what they were and their benefits over traditional cotton. Design, layout and product photography by Zac Walker.
Product Guide Home Section 2
Product Guide Home Section 2. ForMor was years ahead of the game when it came to microfiber cleaning cloths. The product line of the company varied to such degree that attempting to integrate all items into a wholistic but communicative layout presented great challenges. Design, layout and product photography by Zac Walker.
Product Guide Gear Section
Product Guide Gear Section. The product line of the company varied to such degree that attempting to integrate all items into a wholistic but communicative layout presented great challenges. Further, nearly every item in the guide, I designed. Design, layout and product photography by Zac Walker.
Product Guide Ingredient Index
Product Guide Ingredient Index. Using the power of pro-level layout software, I marked each ingredient in every supplement facts panel in the Health section, allowing the software to create a dynamic and comprehensive index of ingredients used in the company's nutritional supplements line. Design, layout and product photography by Zac Walker.
Product Guide_Page_41
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Product Guide back cover
Product Guide back cover. Created as part of a complete rebrand of the company, with a new corporate logo and the "ForMor Architecture." One in a series of covers for the ForMor International Distributers kit, the Product Guide carried the blue theme from cover to cover with colored notches to aid in finding specific sections of products. It also featured a comprehensive ingredient index for the company's expansive nutritional supplement line. Design, layout and product photography by Zac Walker.
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