I have frequently said that working with the University of Kansas Honors Program was, fittingly, quite an educational experience. 

The program needed its own brand; however, it had to abide by the branding standards of the university. I created the first elements of their new brand to find that every element had to be approved by the university’s marketing department. I then found that almost everything I had done up to that point was rejected. 

I have worked in design long enough to understand a seeming paradoxical truth: creation flourishes under constraints. 

Working with the marketing department, we finally arrived at brand expression that satisfied all parties. 

The freshman orientation packet, of which this brochure is the centerpiece, was the first full application of the completed brand, utilizing the design language of the university but made unique to the Honors Program. 

The Enhanced Learning Experience Guide served to introduce brand-new honors students to the heart of the program’s curriculum, which would define students’ journey at KU.