The freshmen orientation package for the University of Kansas Honors Program is one of the most important printed pieces the program produces. Students interact with the program’s brand for the first time. The packet has to succinctly and effectively provide new students with vital information for the week of their orientation and even into their four-year journey at KU. 

This piece introduces new students to the university faculty who work closely with the program, and the staff that will assist them in the years to come. 

One glance places this brochure immediately with the other elements of the packet. The design language is pronounced and uniform throughout all parts of the packet, including the folder in which it comes.